Get access to a 100% OFF coupon code for the 'B2B Strategy: The Ultimate Guide to Business Negotiation'
course by Erioluwa Olajide on
Udemy.
This top-rated course holds a 0.0-star rating from
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helped 288 students master essential
Business Strategy
skills.
With
4 hour(s)
38 minute(s)
of expert-led content, presented in
English
,
this course provides comprehensive training to boost your Business Strategy abilities.
Our course details were last updated on February 14, 2026.
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This course contains the use of artificial intelligence.
Unlock the power of high-stakes influence with B2B Strategy: The Ultimate Guide to Business Negotiation. In the world of enterprise deals, "splitting the difference" is a losing strategy that leaves millions on the table. This course is designed to transform you into a master negotiator capable of navigating the complex web of corporate stakeholders, procurement hurdles, and aggressive tactics.
You will go beyond basic haggling to master the technical frameworks used by top-tier executives, including BATNA, ZOPA, and the Harvard Principle. We dive deep into the psychology of the deal, teaching you how to anchor offers effectively, read subtle non-verbal cues in virtual meetings, and leverage cognitive biases to gain the upper hand.
What Sets This Course Apart?
Most courses focus on simple one-on-one deals. This curriculum is built specifically for the B2B environment, where you must manage multi-person buying committees, long-term supplier relationships, and intricate contract terms.
By the end of this course, you will be able to:
Map the Decision-Making Unit to influence the right stakeholders.
Protect your profit margins against professional procurement tactics.
Navigate cultural nuances in global corporate alliances.
Whether you are a Sales Professional, a Startup Founder, or a Procurement Manager, these strategies will provide the competitive edge needed to secure better terms and build more profitable, lasting partnerships. Stop leaving money on the table, start negotiating with strategy.
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