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Prepare to pass the Salesforce Marketing Cloud Developer Certification and build real-world technical skills with this in-depth, exam-focused course designed specifically for developers.
This course is built to help you understand how Marketing Cloud works under the hood, focusing on scripting, data handling, automation, and integrations that developers are expected to master. Whether you’re already working in Marketing Cloud or transitioning into a developer role, this course will give you a strong technical foundation aligned with the certification exam objectives.
You’ll start by exploring the Marketing Cloud data model, including data extensions, relationships, and best practices for managing large datasets. We then dive deep into AMPscript, covering personalization, data lookup functions, conditional logic, and real-world use cases commonly tested in the exam. You’ll also work extensively with SQL queries in Automation Studio to segment data, transform records, and support automation workflows.
The course covers Automation Studio from a developer perspective, including SQL activities, script activities, imports, extracts, and scheduling. You’ll also gain a solid understanding of APIs and integrations, learning how Marketing Cloud connects with external systems and Salesforce CRM. Throughout the course, technical concepts are explained clearly with practical examples and exam-oriented explanations.
By the end of this course, you will:
Write effective AMPscript and SQL for Marketing Cloud use cases
Manage and query data extensions confidently
Understand Automation Studio and API-driven integrations
Be fully prepared for the Marketing Cloud Developer certification exam
If your goal is to pass the Salesforce Marketing Cloud Developer exam and strengthen your technical expertise, this course is designed for you.
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